BD Group (formerly Bulb Daddy)
Transforming a Lighting Business through Comprehensive Rebranding and Digital Marketing Strategies
Facts & Results
- Successful Rebranding: Transitioned from Bulb Daddy to BD Group, establishing two distinct divisions: BD Solutions (industrial, commercial, and business lighting) and BD Accents (residential under-cabinet lighting).
- Enhanced Online Presence: Developed and launched a new, user-friendly website, resulting in increased online traffic and customer engagement.
- E-commerce Growth: Implemented effective e-commerce management strategies, leading to a significant increase in online sales.
- Targeted Advertising: Executed successful Google and Meta advertising campaigns, achieving a notable return on ad spend (ROAS).
- High-Quality Content Creation: Produced engaging content, including videos and design edits, enhancing brand image and customer engagement.
Our Role
- Brand Development and Rebranding
- Website Design and Development
- E-commerce Management
- Google and Meta Advertising
- Content Creation (Video Production and Design Editing)
Visit / In Action
- BD Group Official Website
- BD Solutions - Industrial and Commercial Lighting
- BD Accents - Residential Under-Cabinet Lighting
- Client Testimonials and Success Stories
- Latest News and Updates from BD Group
Goal
To revitalize the brand identity of Bulb Daddy, transitioning to BD Group, and to establish a strong digital presence that effectively targets both commercial and residential lighting markets. The aim was to increase market share, boost online sales, and enhance customer engagement through strategic rebranding and comprehensive digital marketing efforts.
Facts & Results
We undertook a holistic approach to transform Bulb Daddy into BD Group, focusing on
rebranding, digital presence enhancement, and targeted marketing strategies.
● Rebranding and Brand Development:
Conducted market research to redefine the brand, creating BD Group with two
specialized divisions: BD Solutions for industrial and commercial lighting, and BD
Accents for residential under-cabinet lighting.
● Website Design and Development:
Designed and developed a modern, user-friendly website to showcase the new brand
identity and product offerings, enhancing user experience and accessibility.
● E-commerce Management:
Implemented robust e-commerce solutions, optimizing product listings, and
streamlining the purchasing process to boost online sales.
● Targeted Advertising Campaigns:
Developed and executed targeted advertising campaigns on Google and Meta
platforms, focusing on specific demographics to maximize reach and ROI.
● Content Creation:
Produced high-quality videos and design edits to effectively communicate the brand’s
message, showcase products, and engage with the target audience.
Through these comprehensive efforts, BD Group successfully transitioned from its former
identity, established a strong digital presence, and experienced significant growth in both the
commercial and residential lighting markets.
