Standards & Compliance

1. Introduction

M2 Media & Marketing LLC (“M2,” “MII,” “M2.ai,” “The Marketing Co.,” “we,” or “our”) is committed to conducting business with the highest level of professionalism, transparency, and integrity.

This Marketing Standards & Compliance Policy outlines the ethical, legal, and operational standards that govern all of our marketing activities, software operations, and partnerships. It ensures that Clients, Contractors, and Partners understand our obligations and expectations when working with us.

Our mission is not only to deliver measurable results, but also to ensure campaigns are honest, compliant, responsible, and respectful of global audiences.

2. Advertising & Disclosure Compliance

M2 adheres to all relevant laws and industry guidelines for truth in advertising, including:

FTC Guidelines (United States):
- Ads must be truthful, non-deceptive, and supported by evidence.
- Sponsored content, partnerships, and endorsements must be clearly disclosed.
Influencer & Social Media Disclosure:
- Influencer partnerships arranged or managed by M2 must disclose paid relationships (e.g., #ad, #sponsored).
- Misrepresentation of products or services is prohibited.
Comparative & Claim-Based Marketing:
- Comparative statements must be factual and verifiable.
- Claims regarding product or service performance must be backed by data.

Violations of advertising law expose Clients and Agencies alike to liability. M2 reserves the right to refuse or terminate campaigns that do not comply.

3. AI Compliance & Responsible Use (M2.ai)

M2.ai is a proprietary AI platform developed to support marketing initiatives. Responsible AI use is critical to ensure accuracy, fairness, and brand safety.

Transparency: Clients are informed when AI-generated content is used.
Human Oversight: All AI outputs require human review before publication.
Bias Mitigation: M2.ai is designed to avoid generating harmful, discriminatory, or misleading content.
Content Accountability: Clients assume final responsibility for reviewing AI outputs before publishing.
Prohibited Uses: M2.ai may not be used to generate defamatory, fraudulent, or unlawful materials.

By using M2.ai, Clients agree to comply with this responsible use framework.

4. Content Standards & Brand Safety

M2 enforces strict standards to ensure marketing content is positive, respectful, and safe.

Non-Discrimination: Campaigns may not include discriminatory or hateful content based on race, gender, religion, disability, or other protected categories.
Non-Harmful Messaging: Content must avoid promoting violence, self-harm, or exploitative practices.
Accuracy: Marketing claims must be supported by reasonable evidence.
Intellectual Property: All creative assets must be original, licensed, or used under fair-use rights.
Brand Integrity: M2 reserves the right to refuse content that does not align with our standards or that may harm a Client’s or our reputation.

5. Contractor & Vendor Standards

M2 works with contractors, freelancers, vendors, and affiliates to deliver services. We require all partners to follow the same compliance standards:

Fair Practices: Contractors must avoid conflicts of interest and act in good faith with M2 and Clients.
Data Protection: Contractors may only access data necessary for project execution and must protect it from unauthorized use.
Confidentiality: Campaign data, strategies, and Client details must remain confidential.
Deliverable Standards: All deliverables must meet agreed timelines, brand standards, and compliance requirements.

Violations may result in termination of agreements or legal action.

6. Marketing Ethics & Transparency

Ethics are at the core of how M2 operates. Our commitments include:

Transparency with Clients: Clear communication of budgets, results, and limitations.
Honest Reporting: Campaign reports will reflect true performance metrics without alteration.
No Black-Hat Tactics: We do not engage in manipulative practices such as fake reviews, keyword stuffing, or fraudulent clicks.
Client Alignment: We will not knowingly represent businesses engaged in illegal, harmful, or deceptive practices.

7. International Standards & Global Compliance

M2 operates with awareness of international data and marketing laws, including:

GDPR (Europe) – General Data Protection Regulation: Rights of EU citizens regarding personal data are respected, including data access and deletion requests.
CCPA (California, USA) – California Consumer Privacy Act: Clients and end-users have rights to know, access, and request deletion of their personal data.
Other Jurisdictions: Where applicable, M2 will comply with regional laws governing data protection, advertising, and e-commerce.

Clients engaging in global campaigns are responsible for ensuring product or service compliance in their respective jurisdictions.

8. Enforcement & Accountability

Compliance Monitoring: M2 audits internal processes and campaigns to ensure compliance with this Policy.
Client Cooperation: Clients are expected to provide accurate, lawful information for campaigns.
Violations: M2 reserves the right to pause or cancel campaigns that breach legal, ethical, or brand safety standards.
Disputes: Disputes regarding compliance fall under the Terms of Service and Nevada jurisdiction.

9. Conclusion

M2 Media & Marketing LLC is committed to setting an industry standard for ethical, transparent, and compliant marketing. This Marketing Standards & Compliance Policy reflects our dedication to protecting Clients, end-users, and our agency alike, ensuring that all campaigns meet the highest levels of professionalism and integrity.

10. Contact Information

M2 Media & Marketing LLC
Disclosed as MII Media & Marketing
Also operating M2.ai and The Marketing Co.

Las Vegas, Nevada
Office@m-2.media
(702)-702-5868
www.m-2.media