Client: Motowinch (e-commerce, paid ads, social)
Launching the World’s First Patented Radio-Controlled Electric Winch
Facts & Results
- Achieved 7x ROAS on Meta and Google advertising campaigns
- Successfully launched Motowinch’s e-commerce platform, driving 5-figure sales in the first quarter
- Built and executed a full social media marketing strategy, growing their audience by 300% within 6 months
- Secured brand collaborations and influencer marketing with action sports legend Kai Lenny, significantly increasing brand credibility and awareness
- Designed and developed a fully optimized website, ensuring a seamless purchasing experience for customers
- Implemented SEO and content strategy, resulting in over 100 first-page rankings on Google
- Managed comprehensive marketing funnel logistics, optimizing customer acquisition and retention strategies
- Secured blue checkmark verification for Motowinch, enhancing credibility and consumer trust
Our Role
- E-commerce management
- Social media advertising & paid media
- Influencer marketing & brand partnerships
- Search engine optimization (SEO)
- Website development & optimization
- Marketing funnel logistics & strategy
- Content creation (brand assets, product visuals, and campaign materials)
Visit / In Action
Goal
To successfully introduce Motowinch to the global market as the world’s first patented radio-controlled electric sport winch while building a strong brand identity, digital presence, and community engagement. The primary focus was to drive product awareness, establish credibility, generate early traction through e-commerce and social channels, and position Motowinch as a category leader in action sports.
Facts & Results
From the ground up, we built and executed an integrated marketing strategy that took
Motowinch from concept to a fully operational e-commerce brand with a growing
audience and sales pipeline.
- Brand Positioning & Digital Identity: We developed a brand narrative that emphasized Motowinch’s innovation, independence, and sustainability, ensuring consistency across all digital channels.
- Website Development & SEO: We built a high-converting, SEO-optimized website, making the online purchasing
process seamless while ensuring that Motowinch ranked for relevant industry search terms. Our SEO efforts led to 100+ page-one Google rankings, increasing organic
visibility. - Social Media & Paid Advertising: A full-funnel advertising strategy was implemented across Meta, Google, and YouTube, utilizing high-impact video ads, influencer content, and retargeting campaigns, resulting in a 7x ROAS.
- Influencer Marketing & Partnerships: We secured Kai Lenny as a key influencer, aligning Motowinch with action sports credibility and driving substantial engagement through exclusive content, product
testing, and social collaborations. - E-commerce & Funnel Optimization: We refined marketing funnel logistics, ensuring that every touchpoint—from brand discovery to checkout—was optimized for conversions. We also introduced email
marketing automation, driving repeat customers, and higher lifetime value. - Content Creation & Strategy: We produced high-quality product visuals, explainer videos, and action-packed promotional content, ensuring that every marketing asset reflected Motowinch’s premium positioning.
- Social Growth & Community Engagement: Through consistent social media posting, engagement strategies, and organic campaigns, we grew Motowinch’s audience by 300% in just six months, turning
casual viewers into loyal customers. - Brand Verification & Credibility: We managed the process of securing blue checkmark verification, enhancing brand trust and credibility across digital platforms.
By combining SEO, content, paid media, influencer collaborations, and strategic branding, we successfully launched Motowinch to market, built a passionate community, and positioned them as a trailblazer in action sports innovation
